Schoolhouse Rock:
Lessons Learned for the Web Generation!

These unique seminars demonstrate how Schoolhouse Rock’s creators defined principles of communication that are indispensable in the digital world.

George Newall illustrates how the programs were designed and produced with just the right mix of story building lyrics and melodic flavor.

Bob Dorough sings, plays and shares the techniques he used to write some of the most influential educational music ever conceived. (He might even take requests!)

Gil Dyrli demonstrates how he developed and expanded on Schoolhouse Rock concepts to enrich and transform the K-12 curriculum in every content area.

Our guarantee: your participants will leave this information-packed presentation smiling and humming their favorite Schoolhouse Rock tunes. click here for pdf of review!

 
   

Odvard Egil Dyrli, Emeritus Professor of Education at the University of Connecticut, is senior editor of District Administration magazine, director of the annual District Administration Curriculum Web Site Awards and Schoolhouse Rock educational consultant. He is a former columnist, editor and feature writer for Technology &Learning magazine, director of the Technology & Learning Professional Development Institute, and was a columnist and editor for Learning magazine. “A professional among professionals. His knowledge and expertise are beyond measure.”

 
 

George Newall, Catalyst for bringing the concept, Bob Dorough and Tom Yohe, the animation designer, together in 1971. A composer and jazz pianist himself, Newall has written several Schoolhouse Rock songs in addition to serving as Executive Producer for the series. Newall believes that thirty years of writing television commercials (e.g. Ford, Exxon, Hai Karate, Flonase) taught him to develop the kind of unique and memorable ideas that help set Schoolhouse Rock apart. Action for Children’s Television Citation: “...cartoons with a conscience which prove that cartoons can be non-racist, non-sexist, informative... and funny.”

 
       
 

Bob Dorough, Composer, singer, pianist, jazz educator; Bob has been primary composer and music director for Schoolhouse Rock since its inception. It was Dorough's song, Three is a Magic Number, that sold ABC Television’s Michael Eisner (now Disney Chairman) on the idea of putting three-minute educational capsules on the ABC Television Network. Bob was selected recently by the Kennedy Center to participate in a State Department sponsored “Jazz Ambassadors’ tour. Music Educators Journal: “An academic hipster who mixes math and music.”

 
For more information contact: george@georgenewall.com

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